About
ABOUT NOROKE
The Japanese word "NOROKE" refers to speaking fondly or boasting about one's romantic partner. It was chosen as a brand name to evoke warmth, joy, and a sense of love or pride, symbolizing a heartfelt connection with customers.
Introducing Noroke, a fashion label where the spirit of travel meets the luxury of refined comfort. Founded in January 2024, our brand caters to discerning travelers aged 20-45, with a focus on both men and women who seek accessible luxury in resort and beachwear. Noroke was born from the understanding that today's vacationers are not just looking for destinations— they're looking for experiences that resonate, outfits that empower, and styles that tell their stories.
Our collection is thoughtfully curated to embody a sophisticated yet effortless aesthetic that celebrates the diversity and spirit of the modern Indian traveler. With travel booming and social media shaping an era of aspirational luxury, we saw an opportunity to bring high-quality, stylish, and versatile resort wear to those who embrace the world with an eye for beauty and a taste for elegance. Every piece is crafted to blend seamlessly into your journeys, from beachfront escapes to exclusive poolside soirees. With a commitment to quality and comfort, we source only the finest materials and work with artisans who understand the art of elevated simplicity. Noroke’s designs effortlessly enhance each moment of your vacation, allowing you to express yourself authentically while celebrating the joy of travel.
Noroke—
where fashion attains its zenith.
And here are a few more reasons to choose Noroke !
We use only high-quality and comfortable fabrics!
From our packaging to buttons to the fabrics, they are all high-quality, comfortable, or sustainably made. When you wear Noroke, you become a part of the revolution and support a sustainable approach that respects the earth's resources. Few of the amazing features of our collection are-
- Hypo-allergenic
- UV Protectant
- Sustainability
- Sweat Absorbent
- Breathability
- Abrasion resistance
- Eco-friendly
- Four way stretch
Different types of high-quality and comfortable fabrics we use at Noroke:
1. Linen Fabric - Linen fabric is a fabric made from flax fibres, a plant that thrives in cooler and more humid climates.
2. Recycled polyester – We use recycled polyester in our swimwear collection. It is also known as rPET, is obtained by melting down existing plastic bottles and re-spinning it into new polyester fibre.
3. Modal Fabric - The fabric is made by spinning the cellulose from the beech tree. Modal feels soft, is smooth and similar to Silk in texture.
4. Bamboo Fabric - As a fibre, bamboo is a natural cellulosic regenerated biodegradable environment friendly textile material. It feels like cotton and has natural shine.
5. Bemberg Fabric - Bemberg fabric, often referred toas "vegan silk" is a regenerated cellulose fibre derived from cotton linter. It feels like silk.
6. Mushroom Fabric - The fabric made from the mushroom plant is thin and flexible in nature and is very comfortable to wear.
7. Corozo Buttons - We use stunning Corozo buttons. Crafted from Corozo Fruit Ecuador which are not only stylish but also eco-friendly.